Our Story

Every story has to start somewhere, and ours began with brandy snaps. In 1853 Michael Spedding baked his very first batch and within a few years he was selling to shows, shops, and traders from his Batley bakery. After Michael’s son-in-law, Fred Ellis Fox, took over in 1897, he renamed it F E Fox & Co – and that’s where we get our name.

Our History Image


Over the past 160 years we’ve branched out from brandy snaps. From the simply delicious Fox’s Crinkle Crunch to decadent Fox’s Chocolatey Rounds, we strive to lovingly bake biscuits that are better than any other. These days, we bake more than 6 billion biscuits a year. But in all that time, we’ve never forgotten our family roots; we still have a bakery in Batley, for one thing. Well, there’s no place like home.

Our People

You can’t bake some of the nation’s favourite biscuits without a fantastic team. Our people have helped Fox’s to grow from that tiny Victorian bakery into a household name.

Our people Image