Echo gets a makeover

Echo is the latest of our products to get a redesign - and what a change it is !

We did research last summer that showed that Echo is seen as a really indulgent, premium product - but that the packaging didn't do it justice. So we've come up with a design that we feel really reflects just how good Echo really is !

The design is based on a 'rohrshack' style ink-blot test - which means that there are plenty of ways to interpret it. Have a look and tell us what you see !

The product itself is unchanged - which means that it still contains over 75% chocolate, and still tastes as good as ever.